ClubCorp Blog

Putting Greens (2)

The American Junior Golf Association (AJGA) has named the 2012 Exide Technologies Junior Open presented by Mizuno, held in April 2012 at The Country Club of the South in Johns Creek, Ga., as The Tournament of the Year.

“Because of the outstanding commitment made by our title sponsor, Exide Technologies, and tremendous support from the membership, we have continued to conduct a top quality tournament,” said Tournament Chairman Chuck Strong.
 “Members and sponsors want to get involved because they see what the AJGA is about, an organization that not only focuses on improving and providing playing opportunities for junior golf, but building character in these young men and women.”

According to the AJGA, year after year, the Club Members have wholeheartedly supported the tournament by seeking out and securing sponsors, volunteering and creating a wonderful experience for the young players and their families.

Additionally, ever since the tournament started playing at the Club, the junior golf program there has seen dramatic growth.

“Three years ago we had 12 kids involved and this year we had 80. The increase has to do with the exposure parents received at the tournament and the excitement over junior golf,” Strong said.

Understandably, the tournament’s impact goes above and beyond the Club. According to the AJGA, since the tournament’s first year in 2010, it has provided the community with an economic boost of more than $270,000.

Additionally, Junior-Am tournament fundraising events have raised almost $50,000 for Big Brothers Big Sisters of Metro Atlanta and during the tournament, head golf pros at the Club held interactive clinics on the driving range for Big Brothers and Sisters.

Next year, the tournament will be held April 19-21, 2013 at The Country Club of the South.

We want to thank the Members and staff at The Country Club of the South for their wonderful efforts and extend our congratulations for receiving the award!

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When ClubCorp acquired The Country Club of the South in Johns Creek, Ga., during the summer of 2010, it was in dire need of a transformation, both in its’ physical appearance and in the way things were run.

“Internal success breeds into external success,” said Mike Selk, food and beverage director at the Club and ClubCorp Southeast regional food and beverage director. “We streamlined our operations and changed everything, from menus to opening and closing procedures. Our staff morale improved and this really shows through the Membership.”

One example was when Selk, along with his food service staff of 40, discovered that a large majority of their diners were interested in wine, and wanted more opportunities to learn about it. So they decided to host events centered around wine, tastings, wine dinners, clubs and sales. Eventually, Members were beginning to buy their wine directly from the Club.

“The important thing to do is to really get involved in the Membership and really figure out what they want,” said Selk. “People won’t actually notice the dining room is different if all they want is more programming.”

During his regular interaction with the company’s national management team, Selk pays attention to what unique programs were having success and good reception at the other Clubs.

“One of the advantages of my position is I get to steal all the time,” Selk said humorously. “I have 12 Clubs of my own, and I regularly get emails from other regional directors. I steal ideas from the others shamelessly.”

The implimentation of great programs, impecible service standards and a steller newly reinvented Clubhouse resulted in a surge in sales and Membership, and is what makes The Country Club of the South the success that it is today.

Congratulations to Selk, Service Director Chad Barnicoat and the entire staff at the Club for keeping up with company standards and always striving for excellence. Keep up the good work!

Click here for the wonderful article in Club & Resort Business, which includes menus from The Country Club of the South that will make your mouth water.

BBA

The Gwinnett Daily Post this week published a nice story on the upcoming 10th Anniversary of Bear's Best Atlanta, a highly rated and unique course with replicas of some of the best holes from Nicklaus courses around the world.

"I'm proud of where we are, because not just golf, it's tough out there, and I think we've weathered the storm. We're in great shape," Bear's Best General Manager Craig Riddle said in the article. "I feel fortunate we've not had to cut back on the experience, the overall experience, course conditions, overall quality of our product has not suffered." 

ClubCorp also operates a highly rated Bear's Best course in Las Vegas, Nevada.

Read the entire story on the Gwinnett Daily Post site here: At 10th Anniversary, Bear's Best Adapts to Changing Golf Industry

The Country Club of the South in Johns Creek, Georgia, recently celebrated the 4th of July with more than 1,500 Members and Guests in attendance, a record-breaking event for the club.

The day of activities included a DJ at the pool, games, a golf cart and bicycle parade, face-painting, and a kids’ zone. The evening entertainment featured a five-piece band, a Member singing “The Star-Spangled Banner” and, finally – the real star of the night – an amazing 20-minute fireworks show.

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