ClubCorp Blog

06.06.14.UMass.BreakfastClub

The University of Massachusetts Club in Boston invited non-members in the building to join the Club’s Breakfast Club, allowing them to enjoy breakfast every day of the month for a flat rate of $39.95.

During the months of April and May, employees from the building visited the Club for breakfast every day. The servers and receptionist formed relationships – exchanging names, learning their likes and dislikes and noting where they enjoyed sitting.

The leader of the pack of these breakfast clubbers inquired about the genesis of this Club, which led Member Relations Director Jacqueline Hayes and Membership Director Stephanie Lyon to approach the group with a membership opportunity, as the Breakfast Club for non-members would cease to exist at the end of May. 

The breakfast clubbers were distraught with the news of no more breakfasts with their new Employee Partner friends and began talks with Jacqueline on becoming Members. During their last breakfast, the group was greeted with mimosas as a Fond Farewell. And, so they could watch over the breakfast clubbers and remind them of the membership opportunity, Jacqueline and Stephanie created foam-core cut-outs of themselves.

One breakfast clubber – now a new Member – later sent the photo above to Jacqueline. Magic Moments and lots of laughs for all involved.

Good job Jacqueline, Stephanie, and the rest of the morning staff, who all played a role in helping create the breakfast club magic.

House of Castello cheese and craft beer tasting events at our Clubs are far from your average tasting.

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Since Castello recently began expanding and offering different cheese flavors and types, they decided to partner with ClubCorp and host gourmet tastings at various Clubs across the nation.

The University Club Atop Symphony Towers in San Diego recently hosted a fabulous pairing of craft beer and cheese on September 20, 2012.

Upon their arrival at The Club, Members and guests were given a take-home tasting glass from the Stone Brewing Company in Escondido, Calif. to fully enjoy and remember the experience.

At each of the eight tables, attendees were first able to taste the cheese in its’ natural state and then prepared as an hors d’oeuvre, perfectly paired with a select craft beer.

Spanning the entire length of the Laureate Ballroom, eight perfectly-paired cheese and beer stations offered intriguing flavors such as Castello wild garlic havarti deep-fried macaroni and cheese, which was paired with the San Diego area’s own Iron Fist Brewing Company's Renegade Blonde. Another favorite pairing was the Castello soft blue and port poached cherry crostini with Lost Abbey Red Barn Farmhouse Ale, another local San Diego craft beer company.

Helping to coordinate the pairings was Matt Simpson, craft beer consultant and owner of The Beer Sommelier. He is pictured above with attendees of the Symphony Towers event.

After guests visited all of the stations, each guest was able to take home a House of Castello gift bag full of cheeses, recipes, coupons and other gifts.

Don't miss out on these upcoming Castello events near you:

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