ClubCorp Blog

The secret is out! Shady Valley made exciting new improvements.

Shady Valley Golf Club is now Shady Valley Country Club


The Arlington, Texas club rebranded with a new name, new logo and an all-new member experience, thanks to renovations they completed last fall. Along with the name change, the club is celebrating its 55th anniversary with a fresh look, stylish designs and new features:

  • Toast to good times in the New Bar — Quench your thirst and desire for good conversation in a warm and inviting atmosphere. 
  • Dine in style at the New Chef's Table — Savor inventive menus and Member favorites handcrafted by the chef.
  • Connect with friends at the New Communal Table 
    — Mingle with friends or befriend a new Member. Everyone is welcome at thecommunal table. 
  • Relax in the New Media Area — Lounge in a soft seat and watch the best sporting events, news and more.
  • Enjoy the New Casual Dining — Dine on culinary delights and enjoy a list of favorite wines and cocktails.

Shady Valley Country Club is looking forward to welcoming everyone to their newly improved club! 

ClubCorp’s newest golf tournament is just around the corner! The inaugural Puerto Vallarta Couples Best Ball challenge will take place February 20 – 23, 2014. 

Participants will enjoy three nights at the luxurious Casa Velas Hotel Boutique & Beach Club, three rounds of golf at beautiful Marina Vallarta and Vista Vallarta, complimentary meals and cocktail parties, airport and golf course ground transfers as well as a welcome gift bag! Not to mention the not-to-be-missed opportunity to experience outstanding golf in a lush, tropical private haven. 

With three distinct courses, tournament participants will truly enjoy a golf experience like none other. Marina Vallarta’s Joe Finger-designed golf course allows you to feel the breeze of the ocean amidst the natural beauty of the Mexican tropic, and Vista Vallarta’s Nicklaus course features lush, rolling terrain while the Weiskopf course boasts a dense jungle terrain.

After a day of incredible golf, competitors will relax in true Mexican luxury at Casa Velas Hotel Boutique & Beach Club, whose elegant, boutique-like atmosphere is perfectly complemented by a garden setting and the surrounding Marina Vallarta golf course.

It’s going to be an incredible tournament with great competition and all the beauty of a lush, tropical paradise. The only question is…have you started packing yet?

Contact for registration information.

There’s a new tournament in town!


Conference USA announced yesterday that it will hold its 2014 Men’s Golf Championship at ClubCorp’s Oak Tree Country Club in Edmond, Oklahoma. 

The tournament will take place April 27 – 29 on Oak Tree’s fierce East Course, a 7,100-yard championship layout designed by the legendary Pete Dye. Scattered with bunkers, the East Course’s challenging landscape has crowned champions like Bob Tway, Gil Morgan, David Edwards, Todd Hamilton and Lucas Glover.

The course’s signature hole is the #16 – a par-4 neighbored by a daunting water hazard down the entire left side of the fairway; a true embodiment of the East Course’s relentless intensity. 

If anyone is fit to take on the challenge, it’s the men of Conference USA. We look forward to welcoming them to Oak Tree Country Club in April.

Two schools. One champion. Who will emerge victorious? 

Tonight the No. 1 ACC Florida State Seminoles take on the No. 2 SEC Auburn Tigers in the 2014 BCS National Championship. While both teams vie for the BCS title, we’re a little biased in rooting for a Seminoles win; with a world-class alumni club on the campus, and with Heisman-winning quarterback Jameis Winston and the team’s undefeated season, we think they can pull off a victory.

Members of the University Center Club at Florida State University will cheer on the Seminoles at a Club-hosted viewing party tonight. The Club’s Osceola Grille is the spot, and the executive chef has prepared a feast fit for champions so Members can snack in style and root for their team.

Call the club, join the party and help us cheer on the Seminoles in the champion-making game!

From January 1st  to today, 2013 has been a great year for ClubCorp! For our final blog post of the year, we wanted to highlight 13 great events that happened this past year.  

1) Cherry Valley Country Club, Oak Tree Country Club and Chantilly National Golf & Country Club were added to the ClubCorp family.

2) The first major of the LPGA Tour in 2013, The Kraft Nabisco Championship, was held at Mission Hills Country Club

3) Las Colinas Country Club hosted President George W. Bush’s Warrior Open.

4) The Carolina Club opened their doors to University of North Carolina students who were on campus on Thanksgiving.

5) Matt Ginella journeyed to Vista Vallarta Club de Golf to showcase the club in his Golf Channel show Morning Drive.

6) Coto de Caza Golf & Racquet Club hosted a record-setting Charity Classic event by raising roughly $167,000.

7) Avid Golfer magazine recognized 12 ClubCorp clubs in its "2013 Best of The Private Clubs" list: Stonebriar Country Club, Gleneagles Country Club, Timarron Country Club, Las Colinas Country Club, Stonebridge Ranch Country Club, Trophy Club Country Club, Brookhaven Country Club, Hackberry Creek Country Club, Canyon Creek Country Club, Walnut Creek Country Club, Oakmont Country Club and Shady Valley Golf Club.

8) Gainey Ranch Golf Club raised more than $110,000 for the Yarnell community and the Granite Mountain HotShots to benefit the families of the fallen.

9) Tiger Woods claimed his 8th Bridgestone victory at Firestone Country Club.

10) Santiago “Jimmy” De La Cruz, executive chef at the Club at Cimarron, was named "2013 Chef of the Year" by the American Culinary Federation (ACF) Texas Chef Association.

11) Oak Tree Country Club’s team won the Acura ClubCorp Champions Classic.

12) ClubCorp CEO Eric Affeldt shaved his head to raise awareness and funds for the St. Baldricks Foundation and the Texas Scottish Rite Hospital for Children.

13) Brookhaven Country Club’s Jordan Spieth won the John Deere Classic at age 19.

See you next year! 

Even though the 12 days of Christmas technically takes place from Christmas to January 5th, a couple of Employee Partners from our marketing team thought it would be fun to create a ClubCorp version of the song for the 12 days leading up to Christmas! Maybe you saw our social media posts and tweets? If not, have no fear! Here’s a copy of the song for you to sing along to and cheer! We’ll save you the trouble of going day by day; here’s the ClubCorp Christmas Song for Day 12! Enjoy!


On the twelfth day of Christmas
ClubCorp shares with me:
Twelve Members dining
Eleven golfers golfing
Ten business meetings
Nine parties hosting
Eight couples drinking
Seven kids a swimming
Six muscles toning
Five golf courses
Four types of club
Three charities 
Two wedding bells
and 200 clubs around the country.


The holidays at Oak Pointe Country Club are all about creating magic moments for Members! The Club started the holiday season off with a Pumpkin Pie Family Night, wherekids get to play chef and make their own pumpkin pies. Ingredients are lined up on long tables and Executive Chef Pat Srock helps the littlest Members prepare and mix the pies. While the pies cook, Member Relations Coordinator Dori Gulick entertains the children with games and races. 

During Gingerbread Night the tables overflow with candy, frosting and gingerbread houses. Parents and grandparents come to watch, help decorate and dine. This year, two special guests – an elf and one of Santa’s reindeer – stopped in to check on the children.

The Santa Brunch is the grand finale with Santa Claus sitting in a sleigh –  made of real gingerbread and frosting! – surrounded by Christmas trees, reindeer and even a mailbox for Santa’s letters. Entire families, including the parents and grandparents, get their photos taken with Santa. By the end of the event, the mailbox is full of letters from the kids, who each later receive a letter back from Santa. Many of the kids inevitably ask, “Where is Santa’s real sleigh?” and the answer is always, "Up on the roof with the reindeer, of course!" 

Great job to the Oak Pointe staff for working together as a team to offer these wonderful events to Members!


Emmitt Smith, eight-time Pro Bowler and four-time First Team All-Pro and Hall of Famer is at it again…but this time off the football field! Emmitt and his wife Pat care deeply about underprivileged kids' futures, which led them to create the Pat and Emmitt Smith Charities “which offer kids education and experiences that broaden their opportunities for success.”


To help raise awareness and funds for their organization, the Smiths will host seven qualifying golf tournaments around the country, evaluating a team’s “fundraising skills[and]…golf ability.” At the end of the qualifying rounds, “the highest fundraising team and the best golfers from each tournament will be invited to the Emmitt Smith Celebrity Invitational” in Dallas in May. 

ClubCorp is a proud sponsor of The Emmitt Smith Golf Challenge, and will host the seven qualifying rounds on the following dates:

-        The Clubs of Kingwood — January 20, 2014

-        The Hills of Lakeway — March 3, 2014

-        Tampa Palms Country Club — March 12, 2014

-        Queen’s Harbor Yacht & Country Club — March 17, 2014

-        Bear’s Best Atlanta — March 25, 2014

-        Las Colinas Country Club — March 31, 2014

-        Haile Plantation — April 14, 2014 

(Quotes courtesy of

On Saturday December 7th Venus Williams stopped by Mission Hills Country Club to showcase her tennis and active wear line, EleVen by Venus. Inspired by her legendary tennis career, Venus wanted to create a clothing line that did not restrict movement and that “allowed you to express your individuality, cultivate strength and confidence and makes you feel good every time you put it on” (quote courtesy of 

To exhibit her clothes, Venus put on a fashion show at Mission Hills, which was a huge success! Members were so excited about the clothes that they even bought quite a few items at the Pro Shop after the show. 

Aside from the fashion show, there was a Q&A session with Venus where she reflected on her tennis career. Incase you didn’t know, Venus holds 22 Grand Slam titles (seven in singles, 13 in women’s doubles and two in mixed doubles), is considered one of the best grass court players, is a former World No. 1 ranked player and is an all-time great in women’s tennis! Oh, did we forget to mention the four Olympic gold medals she won too? Needless to say, Venus has had an amazing tennis career and has a promising future with her clothing line and other endeavors. 

EleVen’s motto “look good, play well” was illustrated at Mission Hills not only in the fashion show that took place, but on the faces of all the Members wearing their new clothes. 

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Congratulations to Florida State University for clinching the Atlantic Coast Conference title this weekend after a 45-7 victory over Duke University. FSU is now set to play Auburn University in theBCS Championship at the Rose Bowl on January 6, 2014. 

Over the weekend, the University Center Club at FSU hosted a banquet for the football team in their ballroom. Tim Drown, Regional Executive Chef at UCC, even displayed a special ice carving for the team! It was a great evening to celebrate and honor the Seminoles' achievement. 

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