ClubCorp Blog

With more than 9 million views on YouTube, this memorable Nike Golf commercial featuring Tiger Woods and Rory McIIroy makes a hole-in-one look easy.

To many of our Southern California Members, the backdrop for the commercial may look extremely familiar since it was filmed at the beautiful Braemar Country Club in Los Angeles!

"We get approached by a lot of studio companies do to commercials here," said Stacy Crawmer, member relations director at the Club.

Along with a few upcoming projects on the horizon, there have been numerous commercials and tv shows filmed at Braemar, including episodes from Cougar Town, The Office and Jonas L.A.

It was a day full of fun, food and furry friends!

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Attendees sample the chilis and salsas

Held January 19, 2013 at East Lake Woodlands Country Club in Oldsmar, Fla., the Tampa Bay Society’s Third Annual Chili/Salsa Bowl was able to raise more than $4,000 as well as food, toys and bedding for the Humane Society of Tampa Bay.

Additionally, four dogs were adopted into new loving homes from the Humane Society’s Mobile Adoption Bus during the event.

Thirteen teams, which together made ten chilis and ten salsas, competed for the coveted bragging rights and trophies. In traditional fashion, event attendees were able to sample all the entries and vote for their favorites for the People’s Choice award.

A panel of judges, which included past winners and Humane Society volunteers, picked the grand prize winners.
The awards went to: Team Pinehurst Pub as the amateur salsa winner, Team Swords Salsa (a first-time contender) as the pro salsa winner, Team Sand Peppers as the amateur chili winner and Team Tampa Palms Golf & Country Club as the pro chili winner. The People’s Choice award for both salsa and chili went to East Lake Woodlands Country Club Member Erick Milton. Congratulations to all team members!

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A newly adopted Member!

“The event gets better every year!” said ClubCorp Area Network Manager Amy Jo Blevens.

“Our greatest donation came from a selfless five-year-old birthday girl, Keira Graebner, who chose to receive donations for the animals in lieu of gifts. It is through our wonderful members, sponsors and the local community who gave their time and effort that make a difference to this worthwhile cause.”

Funds and products donated during the event will be used to help end animal homelessness and provide care and comfort for animals in need.

This year’s event had more than 300 attendees.

Thank you to all who came and made the event such a success!
A special thanks to the event sponsors: PETCO, Tito’s Handmade Vodka, Fitzgerald Auto Mall, Comfort Keepers and The Learning Experience of Oldsmar.


ClubCorp President and CEO Eric Affeldt presents Lynn and Augie Nieto with $689,702 raised during the 2012 Charity Classic events

The long-awaited results are finally here!

We are so proud to announce the 2012 ClubCorp Charity Classic raised a record-breaking $2.07 million for MDA's Augie's Quest, the Employee Partners' Care Foundation and various charities nationwide.
And now, because of the combined philanthropy, generosity and dedication of our Clubs, employee partners, Members and attendees, Charity Classic has officially raised more than $10 million for charity since it began six years ago, in 2007.

We are so overwhelmingly grateful to everyone who helped make this milestone possible!

2012 ClubCorp Charity Classic's Top 10:
1. Coto de Caza Golf & Racquet Club in Coto de Caza, Calif. - $143,137
 2. Greenspoint Club in Houston, Texas - $100,503
 3. Firestone Country Club in Akron, Ohio - $73,726
 4. Gleneagles Country Club in Plano, Texas - $72,294
 5. Seville Golf & Country Club in Gilbert, Ariz. - $62,058
 6. Anthem Golf & Country Club in Anthem, Ariz. - $56,553
 7. Aliso Viejo Country Club in Aliso Viejo, Calif. - $53,854
 8. Silicon Valley Capital Club in San Jose, Calif. – $45,840
 9. Walnut Creek Country Club in Mansfield, Texas - $44,046
10.La Cima Club in Irving, Texas - $42,369

Once again, thank you for making Charity Classic such an incredible success in 2012 and all throughout the years.
We look forward to breaking our record again this year!

Putting Greens (2)

The American Junior Golf Association (AJGA) has named the 2012 Exide Technologies Junior Open presented by Mizuno, held in April 2012 at The Country Club of the South in Johns Creek, Ga., as The Tournament of the Year.

“Because of the outstanding commitment made by our title sponsor, Exide Technologies, and tremendous support from the membership, we have continued to conduct a top quality tournament,” said Tournament Chairman Chuck Strong.
 “Members and sponsors want to get involved because they see what the AJGA is about, an organization that not only focuses on improving and providing playing opportunities for junior golf, but building character in these young men and women.”

According to the AJGA, year after year, the Club Members have wholeheartedly supported the tournament by seeking out and securing sponsors, volunteering and creating a wonderful experience for the young players and their families.

Additionally, ever since the tournament started playing at the Club, the junior golf program there has seen dramatic growth.

“Three years ago we had 12 kids involved and this year we had 80. The increase has to do with the exposure parents received at the tournament and the excitement over junior golf,” Strong said.

Understandably, the tournament’s impact goes above and beyond the Club. According to the AJGA, since the tournament’s first year in 2010, it has provided the community with an economic boost of more than $270,000.

Additionally, Junior-Am tournament fundraising events have raised almost $50,000 for Big Brothers Big Sisters of Metro Atlanta and during the tournament, head golf pros at the Club held interactive clinics on the driving range for Big Brothers and Sisters.

Next year, the tournament will be held April 19-21, 2013 at The Country Club of the South.

We want to thank the Members and staff at The Country Club of the South for their wonderful efforts and extend our congratulations for receiving the award!

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Have you ever wondered what is at the South Pole?
It actually is a pole!

And five years ago, if you told Boston College Club Member Vanessa O'Brien that she would be able to answer that question with authority, she probably wouldn't have believed you.

When the global recession hit in 2009, Vanessa was the managing director of a consulting financial service. Like many others, her career was suddenly faced with uncertainty and she decided to take a huge risk, but one that might surprise you.

She decided to climb Mount Everest.

When she first set her heart on this goal, Vanessa had never walked in a pair of crampons, worn a harness or even put on a helmet before, but on May 19, 2012 she was able to look down on the rest of us from the highest point on the planet after scaling the 29,035-foot summit of Mount Everest.
She even stopped to take a picture with the Boston College Club’s flag.

But, as every successful businessperson knows, after reaching your goal, the next step is to revise it!
So Vanessa did, making it her new goal to complete the illustrious Explorers Grand Slam, a challenge to reach the North Pole, the South Pole and the tallest summit on each of the seven continents.
However, as if this wasn't challenging enough, she also made it her goal to become the second person, and first woman, to complete this feat in a single calendar year.

For her recent journey to the South Pole, Vanessa was dropped by ski aircraft, traveling the last 60 nautical miles (111 km) to the most southerly point on Earth, which averages -30 degrees Fahrenheit.

On November 8, 2012, Vanessa gave a talk at the Boston College Club, allowing fellow Members and their guests to hear and ask questions about her amazing journey.

The last stop on her journey is the North Pole in April, which would put her down in record books forever.

We wish you the best of luck Vanessa!!


The Metropolitan Club in Chicago recently partnered up with Breakthrough Urban Ministries and the Club’s vendors to put on an eight-week cooking class for local seventh and eighth graders, incorporating invaluable life lessons.

Both Club General Manager Rick Kroner and Executive Chef Greg Carso were looking for ways to give back to the community when they were introduced to Breakthrough Urban Ministries at a not-for-profit presentation at the Club.

Rick had coffee with the director and visited their facility, which prompted his idea to collaborate with the organization and offer an after-school cooking class for the children.
Chef Greg put together an extensive curriculum that included everything from basic cooking techniques, safety and hygiene to reading recipes and even making homemade pasta from scratch.

Additionally, he incorporated lessons teaching ClubCorp’s Three Steps of Service (warm welcomes, magic moments and fond farewells), integrity, business etiquette, and interviewing skills.
The response and reception was wonderful and everyone Rick spoke with wanted to get involved. The Club’s vendors donated chef coats, linens and knives and every Tuesday for eight weeks, Chef Carso, Rick and employee partner volunteers drove to the facility for the classes.

Photo Pasta

The semester culminated in a memorable fashion, with the students preparing a meal for their families, a group of more than 200.
The children did everything. In addition to doing all the prepping, cooking and serving, they planned the mouth-watering menu: classic caesar salad with brioche croutons and shaved romano; four cheese baked penne pasta with fennel marinara and chicken picatta with a lemon caper butter sauce; and signature featured desserts created by the students, such as caramel and strawberry cheesecake.
As a special touch, they develped a “warm welcome” signature beverage, sparkling cider poinsettia with mango puree, and handed out “fond farewell” candy bars wrapped with their group photo.

“The kids worked so hard and stayed focused the whole evening," said Rick. “It was neat to see so many people get involved with this."

Breakthrough Urban Ministries is an organization working towards transforming East Garfield Park, a low-income community in Chicago, by providing homeless intervention for more than 1000 people annually, a fresh food pantry and an after-school youth development program.

Congratulations and Thank You to everyone who helped make this wonderful event possible!




New Beginnings

As 2012 comes to an official close tonight, our company has many things to look back on with pride and a huge sense of accomplishment.
We hope your year has been wonderful as well!

2012 was full of transformation. Our reinvention list is long and puts us one big step closer to accomplishing our goal of making each and every Club the absolute best it can be.
Among the list of Clubs reinvented in 2012 were:

In addition, ClubCorp welcomed three new properties to the family! In 2012 we acquired:


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Giving Back

This year we sponsored an amazing ClubCorp Charity Classic. With all our Clubs participating in a unique way we were able to raise a grand total of almost $2 million for charity, with results still coming in! Some of the top grossing events were held at:

Thank you again to all our phenomenal Members, Sponsors, Employee Partners and everyone else who helped make this years' Charity Classic such a success!



Memorable Moments

We urge you to scroll back on our blog to relive all the wonderful and unique stories from this year!

Although everything was noteworthy, some of our favorites were:

Honorary Lifetime Memberships awarded to Wounded Veterans at annual Warrior Open

East Coast Clubs help create Magical Moments amidst Hurricane Sandy

Audubon certification awarded to Oak Pointe Country Club

Eric Affeldt, ClubCorp CEO, Named Third Most Powerful Person in Golf

ClubCorp Chefs travel to Napa Valley

Canyon Crest Country Club wins 2012 Acura ClubCorp Team Championship



Here we go 2013!

Looking forward to the upcoming new year, we plan to continue expanding and improving, always searching for new and better ways to serve our Members.

Thank you for being a wonderful and invaluable part of our ClubCorp family and see you in 2013!

They say a picture is worth a thousand words.
But when it comes to Clay Hayner's transformational photography, a thousand words are not enough.


ClubCorp Photographer Clay Hayner

"Clay is so easy-going and patient," said ClubCorp Senior Director of Marketing Services Kristy Morgan. "He just rolls with it. So many photographers have huge egos, but Clay is the opposite and so easy to work with."

Since he was brought on as the company photographer in 2010, Clay has gone about completely redoing and re-branding the company photography, shooting 79 of the company's 154 locations so far.

According to Morgan, the company's photography is unique in that a vast majority of the photo shoots are done with Members, through casting calls held at the Clubs. This gives the photography a much more authentic and real feel.

ClubCorp would like to thank Photo District News for the wonderful article! The company is honored to have a mastermind such as Clay on the team. Click here to read the article.

On December 4, 2012, Las Vegas Bride and Beautiful Bride magazines, two of the largest bridal magazines in Las Vegas, hosted the 2012 Las Vegas Wedding Awards.


The awards are very prestigious and taken very seriously by brides-to-be. You can either be nominated by a vendor or a wedding party, and thousands of votes are cast before the final three are sent to a panel of experts.

Out of the sea of possible wedding reception sites in the city, the panel chose Bear's Best as the Best Reception Site for 2012.

"Obviously, there is a ton of competition for the awards and we are very excited because it is the first one we've received," said Club Private Events Director Gordon Parker, pictured here at the awards ceremony

According to Parker, reception bookings have increased dramatically since the Club recently remodeled their banquet room into the breath-taking, and now award-winning, venue it is today.

Additionally, as if winning Best Reception Site wasn't enough, three out of the four vendors the Club offers in their wedding package (the Club's disc jockey, photographer and baker) all won awards in their respective fields at the Las Vegas Wedding Awards.

You would have a hard time finding a more award-winning group of players for your big day!

Congratulations to the wonderful private events team at Bear's Best Las Vegas!

Crestcent Club James Bond Movie Nite 672

Formal white dinner jackets are guaranteed to make an impressionable entrance, even at a James Bond Skyfall premiere.

A few days before opening night, at a very limited premiere at the Malco Paradiso theater in Memphis, Tenn., a group from The Crescent Club in Memphis arrived in true Bond fashion, dressed to the nines in classic cocktail attire after attending a delightful cocktail mixer at the Club.

Through Columbia Pictures, the Club obtained two dozen passes for the private viewing and invited some of the Club’s newest Members, Bell Ringers, Board of Governors and Committee Members to attend.

The Club challenged the attendees by offering to make a donation to the Memphis Music Foundation for each gentlemen who came in a white jacket. The result was a glamorous group and a near $500 donation to the worthy foundation, which helps offer music lessons and instruments to children who cannot afford them.

Once they were at the theater, a representative from Columbia Pictures invited Club Manager Charles Shepherd to address the packed theater. Shepherd explained the meaning behind the white jackets and drew attention to the great work the Club was doing within the community.

If you missed out on Skyfall, stay tuned for more upcoming Columbia Pictures events at The Crescent Club!

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