Topgolf and ClubCorp Team up to Accelerate Innovation for Golf Industry
Topgolf®, the global leader in sports entertainment with the world’s largest digital golf audience, is teaming with ClubCorp to grow interest and participation in golf among Topgolf’s 10.5 million players and ClubCorp’s 430,000 members. The strategic alliance, announced today, results in Topgolf providing new technology and benefits for ClubCorp members, and ClubCorp providing special offers and experiences at ClubCorp clubs.
"Topgolf is leading the next generation of the sport and constantly innovating to attract new fans to golf. Our alliance with ClubCorp signifies our commitment to not only help Topgolf guests transition to green grass, but also refresh how ClubCorp and Topgolf fans play both on and off the course,” said Topgolf Entertainment Group Co-Chairman and CEO Erik Anderson.
“Both Topgolf and ClubCorp have been leading the industry in encouraging fun golf entertainment,” said ClubCorp CEO Eric Affeldt. “That’s why a ClubCorp and Topgolf collaboration is so interesting. With our more than 430,000 members across North America and Topgolf’s tremendous reach among new golfers and even non-golfers, we have an opportunity to introduce and reinforce the great game among a massive audience.”
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