Wed, May 22 3 Events

BA: Navigation Class

9:30am - 12:00pm

Table d’Hote

6:00pm - 9:00pm

BA: Navigation Class

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Date: Wed, May 22, 2013
Time: 9:30am - 12:00pm
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Business Alliance Navigation Class
Wednesday, May 22nd, 2013
Registration:  9:30 am
Workshop: 10:00 am – Noon
Capital City Club
Reservations please:  919-832-5526 or

How to Raise a Purple Cow
Facillator Katie Gailes, SmartMoves International, Inc.

We all know that consistently delighting your customers is the key to creating sustainable customer loyalty that repels competition.

But first, the customer has to try your products and services.  If it is true that there is nothing new under the sun, then most of us entrepreneurs are moving into a marketplace with established businesses who offer something (almost) just like or very similar to what we offer.

So, how do we catch the eye of our ideal customer and get them to try us that first time?  We're proposing (along with Seth Godin) that the answer is having a colorful bovine!  We're going to help you raise your very own "purple cow" that will pull at your ideal customers.  Of course, it's important to know why this would be a good thing so we'll cover that, too.

When you leave this workshiop, you'll:

 learn what a purple cow really does for your business

 how to create and raise your own purple cow

 and what to do when your competition buys purple paint!

Katies Gailes, owner of SmartMoves International, Inc.