Commerce Club Atlanta
Meet the author: "Formula For Fortune: How Asa Candler Discovered Coca-Cola ..."[ X ]
Asa Candler rose from a rural background to reap a fortune. His windfall came from purchasing the Coca-Cola formula in 1888 and establishing the company that became a national phenomenon in less than a decade. In Formula for Fortune, author Ann Uhry Abrams narrates the life and times of Candler-from his ancestral background to the death of the last of his five children. Formula for Fortune not only shows how he turned his entrepreneurial genius into an empire, but also relates his status in Atlanta, Georgia, as a prominent banker, realtor, philanthropist, civil servant, and mayor. Painting a lively portrait of the past, this biography tells a fascinating American story that covers a century of American and Southern life as seen through the eyes of a middle-class family elevated to prominence by their patriarch's incredible success. It not only provides a peek into the horse-and-buggy days of one of the nation's major corporations, but also follows Coca-Cola's fascinating transformation from patent-medicine to international phenomenon. Family dynamics weave through this drama of love, disappointments, and disaster played out against the background of four wars, a race riot, technological revolutions, and numerous courtroom dramas. Amazon
Reviews from Amazon.
This book is non-fiction that reads with the excitement of fiction. The story of a farm boy from Villa Rica GA who gained great wealth and whose family became high society. It moves the reader along from horse and buggy days to the fast cars and fast society of the 1920's and beyond through politics,family squabbles, eccentricities,race relations and murder. But always about Money: Making Money,Making More Money, Spending Money,Enjoying Money.
I picked up Formula for Fortune to learn more about the history of Coca Cola, but I was rewarded with so much more. Even though I'm a native of Atlanta, I had no idea of the extensive impact of the Candler family on our city. This well written book interweaves the storied Candler family's history with the times and places in which they lived. I expected a rather dry recitation of Asa Sr.'s life, but instead I was rewarded with an entertaining narrative that I enjoyed from cover to cover.
Ann Uhry Abrams authored three previous books. She earned a BA and MA in history from Georgia State University and a doctorate from Emory University. Abrams has taught at colleges and universities and has served as a curator. She lectures about local history in the Atlanta, Georgia, area.
Tuesday, March 26th