The KEY to KEYwords
Enable ideal customers to find you when you learn to think like Google
Capital City Club
Wednesday, February 8, 2012
9:30 am registration, Workshop 10:00 am – noon
Buffet lunch following
Reservations Please: 832-5526
$15++ includes workshop, workbook and lunch

Last month we worked on telling your story. This month we’re going to help you ensure that your ideal customers find you on the Internet so they can learn about your story!

Consider this: What question do people ask to which
YOUR BUSINESS is THE ANSWER?

Do you have the question in your mind?

Are you 100% certain?

Thought so.

If you're not 100% certain, then you don't know how to help your customers find you! We all know that hiding from customers is NOT a good business strategy. Unfortunately, it’s pretty easy to stay hidden on the Internet. You’re there, but nobody knows. Here’s the thing, you see, - not only do you need to learn to think like your customers but, as if that's not tough enough, you also have to learn to think like Google. That's right. You need to think like Google. The problem is, Google is actually pretty dumb. Like a computer, Google can only give people exactly what YOU put in – what YOU say your business is about – whether or not anyone is searching for what you are saying. So what to do, what to do! For February we’re going to do a special workshop on learning to think like your customers do when they use Google (or Bing or Yahoo or whatever). Even better, we'll show you how to leverage this thinking to get your business FOUND on GOOGLE by your IDEAL CUSTOMERS!

If you're thinking, “I gotta get me some of that,” then please join us for this exciting Keyword workshop. You'll learn hands-on keyword research basics and then practice with your own research.

Find out:
· What a keyword is and why that matters to you· The right way to pick the right (most effective) keywords that people actually already are searching for in your business niche

· How to align your keywords with your customers and prospects

· How to pick the most PROFITABLE Keywords (hint: there’re getting attention words and then there’re commercial intent [buying] words – learn to know which is which)

· The 5 most important ways to use keywords on your website to achieve your goals.