Recently a member of the club sent a letter to us requesting that the BOG again review the concept of not permitting denim in the Founders’ Room. “The ‘no jeans’ policy is insane from both a practical standpoint and a business standpoint. In Silicon Valley there is a long history of casual business attire. Most of the high tech upper management wears jeans routinely. That is simply the culture here.” He went on to list numerous situations where he has brought up many, well known members of the community, only to have to leave the club to go to dinner due to the person wearing jeans. This was not the first occassion when a member debated our jeans policy, since the Club's existence there have been numerous ongoing requests to allow jeans in the dining room.
To respond to these concerns, we researched a variety of articles developed by the McMahon Group, which are the principal consultants to the private club industry. Several important quotes about new directions for the future and membership desires from their research publications were found:
1. “The member attitude is more a quest for experiences – think chef’s tables, informative seminars, enrichment – than the dated concept of exclusivity.”
2. “The successful clubs of the future will be those that create effective balance between respect for their traditions and more traditional members while addressing the new demands of members and prospective members.”
3. “The club of the future will need to be casual and convenient. Dress is an obvious component here, but they’ll also need rules that make them easy to use. We’ll finally get over the endless debate on jeans and accept that we’d rather have members using the club instead of other alternative that are easier to use.”
As a result the Board of Governors voted to permit jeans in the Founders’ Room. McMahon also indicated that this trend is rising quickly with almost 70% of private clubs permitting jeans in all areas. The Board determined that it would benefit everyone if the Club did not have to turn away business to Members that are paying dues to be here. Futher discussion also determined that the new policy would elimimate the awkward conversation between members and their guest requiring that they wear the appropriate attire and save many esteemed guests the embarrasment of possibly being denied dining access. It's important to highlight that Members and their guests should still expect to receive the upmost in service, excellence in cuisine and stellar ambiance.