The City Club of Washington
Main Number: 202.347.0818
The Secret Sauce to Social Media Success: A “How To” Workshop on Strategy Development[ X ]
Date: Fri, Oct 4, 2013
Time: 7:30am - 9:00am
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The Secret Sauce to Social Media Success: A “How To” Workshop on Strategy Development
Presented By Farrah Holder & Sheryl Connelly from
Friday, October 4th, 2013, 7:30am – 9:00am
City Club of Washington, DC, 555 13th St NW
$20 Members/$25 Non-Members
Members RSVP to Member Relations Director at 202-347-0818.
Non Members RSVP to email@example.com. Payment at Door.
THE LANDSCAPE: Only 14% of consumers believe ads. 90% rely on peer recommendations to make purchasing decisions. Is your business capitalizing on the new word of mouth – social media? Join us for a stimulating breakfast session and walk away with tangible tools for your business.
PROGRAM SUMMARY: We’ll begin by explaining the power of social media as a marketing tool, then guide you through the most important step in your social media journey: strategy development. During our shared time, you will:
Learn how to create a social media marketing strategy
Outline an action plan to attract, build and engage a loyal, online community of marketers
Learn how to measure your success
THE RESULTS: ThinkNXT has helped a number of clients to effectively use social media. Learn from our success in this workshop. When social media is properly integrated into existing marketing channels, we have seen an uptick in engagement & a 30-50% increase in sales leads for our clients.
Combined, Farrah and Sheryl have over 30 years of marketing experience. Farrah has spent her marketing career on the cutting edge of online and partnership marketing and has worked at major brands including Sports Illustrated, Rodale, and Morgan Stanley. She has an MBA from The Wharton School of Business and a B.S. in Commerce from the University of VA. Sheryl started using the nascent forms of social media in 1997 and has never stopped. She regularly speaks on social media topics around the country and her deep knowledge spans a number of industries. Sheryl has a BA in Business Management from the University of Louisville.