|What Great Brands Know
Unleash Your Right Brain Genius to Stand Out and Make Customers Care - with author Tracy Carlson
WEDNESDAY, JUNE 25 @ 6 PM
$10++ per Member | $15++ per non Member
includes beer, wine, soda and light hors d'oeuvres
Today’s “best practices” in business (like analytics and metrics) may create efficiency and boost short-term profitability, but they lead to lifeless tactics that leave customers cold—and brands vulnerable. Truly great brands and businesses know it’s the addition of human-centered, nonlinear right-brain thinking that creates connection and brings brands to life. Drawing from her new book What Great Brands Know, Tracy Carlson will share a powerful framework that decodes right-brain marketing principles so businesses of any size can apply them to their marketing strategies. She’ll bring these principles to life with a few compelling in-depth examples, leaving attendees with a fresh perspective on their own situation and eagerness to explore new possibilities for their own brand/business.
Tracy Carlson, Founder of Right-Brain Brands, is a seasoned marketing strategist, speaker and advisor who helps companies develop brands that people care about and that inspire loyalty. Author of the new book What Great Brands Know: Unleash Your Right-Brain Genius to Stand Out and Make Customers Care (Jan. 2014), Tracy has led some of America’s best-known brands (Dove, Hellmann’s, Wisk) and consulted to many more (including General Mills, Rubbermaid, and Pepsi). She has extensive experience advising startups and small businesses as well.
Tracy’s non-traditional background combines equal parts Wharton MBA and unrepentant Yale humanities geek. She has written for The Washington Post and marketing publications including Ad Age, BrandWeek and AdMap. She has presented to audiences ranging from C-Level executives to small/midsize businesses and MBA students. Her most recent public appearance was on national television as a contestant on Jeopardy!
To learn more about Tracy and her book, visit: www.rightbrainbrands.com