Speaker Breakfast
Tuesday, November 17th
8:00-9:30am
$20 Inclusive Members/
$25 Inclusive Non-Members
Are You Clueless?
Why You Need to Be a Global Leader
"A Bank for White People."
"The Hospital That Ignored Referrals."
"A Restaurant for Men."
Three bizarre examples from the customers of Tom Finn, our speaker on November 17, that demonstrate why cluing in to culture is a business necessity. All three stories – and many others – show how easily these companies lost profit and talent due to cultural cluelessness.
Learn the startling, obvious ways that leaders and organizations miss out on customers or alienate diverse employees, many times without even knowing it. And on the positive side: in a down economy, opportunities await leaders who are savvy to cultural niches.
Tom will also provide cultural clues from the 7 Clues of his new book, Are You Clueless?, to guide you on linking diversity and inclusion to your organization’s mission and growth. You’ll learn:
- How to turn on your cultural radar to consumers and employees
- Patterns that influence any interaction across difference
- Why diverse employees may leave or not fully engage
The National Capital region has one of the most diverse consumer and employee bases in the world. Are you a multicultural leader, or are you clueless to culture? Tom Finn, a global leadership consultant based in Reston, will show you, through these and other stories from his customers of 25 years, how to lead diverse employees and attract consumers in a region where "clueless" is not an option.
Tom’s book, Are You Clueless?, Seven Clues to Profit, Productivity, & Partnership For Leaders in a Multicultural World, is the basis for his talk. It is available at www.areyouclueless.com, www.barnesandnoble.com, or at 1-888-97CLUES.
To register call 703-761-4250.
www.tower-tysons.com
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