Mon Sep 9, 2019

Tower Club Reimagines Club Life with Contemporary Chic New Spaces, Golf Lounge

DALLAS – Tower Club, the city’s premier city and social club, announces completion of a multimillion-dollar reinvention that reimagines Club life for the sophisticated lifestyle of today’s Dallasite. The renovation of the Club, located downtown on the 48th floor of Thanksgiving Tower, offers Members five new spaces – BigShots Golf Lounge, the Lobby Lounge, Sage Day + Night Bar, Monarch: Elevated Dining and the Productivity Zone – enabling them to live life at a higher level.

Building upon its already rich history in the heart of Dallas, the new look and energy of the Tower Club creates an exclusive experience movers and shakers will want to be a part of as they socialize, network, build relationships and celebrate life’s milestones.

“The goal of the reinvention is to enhance every aspect of Club life for our Members, from personal to professional, while fostering interaction,” said Robby Allender, General Manager. “I think we’ve succeeded and now offer the most modern and sophisticated lifestyle club in Dallas with innovative amenities and a dynamic calendar of new cultural, social and networking events.”

Infused throughout with local art, culture and symbols of Texas heritage, the reimagined Tower Club offers forward-thinking amenities and design features that include:

  • BigShots Golf Lounge, where members can entertain or work on their golf game with simulated courses from around the globe
  • Sage, the all-occasion day and night bar overlooking the Dallas skyline, perfect for lunch on the go and seamlessly transforming into an elegant, urban evening bar
  • Monarch, upscale dining destination featuring luxury service with tableside meal presentations and an alluring ambiance
  • Kaleidoscope – an exclusive dining space with unmatched views and service
  • Productivity Zone, with collaborative workspaces and dynamic locations, perfect for escaping the hubbub of the office to cultivate new ideas
  • Napa Technology eight-bottle wine dispenser, local brews and a comprehensive beverage library to lift Members’ spirits
  • Charcuterie, shareable plates and sumptuous delights crafted from locally-sourced ingredients
  • Barrel-aged cocktail wall and interactive beer kegerater
  • Stylish Lobby Lounge with craft coffee, concierge and Member mailbox services, to make Members’ lives easier

 Tower Club also announces the appointment of new Executive Chef Randy Morgan, who will lead the new dining concepts. Morgan’s more than 24-year career path includes working at multiple three- and four-star restaurants and hotels in major cities across the U.S., including The Russian Tea Room in New York City. Dallasites will recognize Morgan from such well-known local restaurants as Dallas Fish Market, Dragonfly at Hotel ZaZa and, most recently, Toulouse Café and Bar.

“This reinvention brings new energy to the Club, taking it to new levels in dining, working, entertaining, socializing and networking,” Steve Shepherd, Chairman of the Club’s Board of Governors. “The new Tower Club is in sync with the revitalization of downtown Dallas and the lifestyle of today’s professionals. It is an exciting time for the Club.”

Located on the 48th floor of Thanksgiving Tower in the heart of the downtown business district, Tower Club is the premier business and social club in Dallas. In addition to remarkable views of the entire Metroplex, seen through the floor-to-ceiling windows, Tower Club offers upscale and casual culinary experiences, day + night bar and lounge, workspace productivity zone, golf swing lounge and a variety of cultural, social and networking events, plus stylish private event space that can accommodate up to 1,000.

Members of Tower Club also can enjoy ClubCorp's unique O.N.E. (Optimal Network Experiences) program, which provides value-oriented benefits like 50% off* à la carte dining at the Member's Home Club. In addition, Members enjoy benefits within the Community and Worldwide including complimentary* green fees and complimentary* dining when traveling throughout the ClubCorp Network, which now offers access to more than 300 owned, operated and alliance clubs and special offerings at more than 1,000 hotels, resorts and entertainment venues. Among the 16 Dallas-area clubs in the ClubCorp family are Gleneagles Country Club in Plano, Stonebriar Country Club in Frisco, Brookhaven Country Club in Farmers Branch and La Cima Club in Irving .

About ClubCorp
Since its founding in 1957, Dallas-based ClubCorp has operated with the central purpose of Building Relationships and Enriching Lives®. ClubCorp is a leading owner-operator of private golf and country clubs and city business clubs in North America. ClubCorp owns or operates a portfolio of over 200 golf and country clubs, city clubs, sports clubs, and stadium clubs in 27 states, the District of Columbia and two foreign countries that serve over 430,000 members, with approximately 20,000 peak-season employees. ClubCorp properties include: Firestone Country Club (Akron, Ohio); Mission Hills Country Club (Rancho Mirage, California); The Woodlands Country Club (The Woodlands, Texas); Capital Club Beijing; and The Metropolitan in Chicago. You can find ClubCorp on Facebook at facebook.com/clubcorp and on Twitter at @ClubCorp.

About ClubCorp 

Since its founding in 1957, Dallas-based ClubCorp has operated with the central purpose of Building Relationships and Enriching Lives®. The leading owner-operator of private golf and country clubs, city and stadium clubs in North America, ClubCorp is relentless in its pursuit of providing extraordinary experiences, meaningful connections, shared passions and memorable moments for its more than 430,000 members. With approximately 20,000 peak-season employees and a portfolio of over 200 owned or operated golf and country clubs, city clubs, sports clubs, and stadium clubs in 27 states, the District of Columbia and two foreign countries, ClubCorp creates communities and a lifestyle through its championship golf courses, work spaces, handcrafted cuisine, resort-style pools, tennis facilities, golf lounges, fitness centers and robust programming. 

ClubCorp properties include: Firestone Country Club (Akron, Ohio); Mission Hills Country Club (Rancho Mirage, California); The Woodlands Country Club (The Woodlands, Texas); and The Metropolitan in Chicago. You can find ClubCorp on Facebook at facebook.com/clubcorp and on Twitter at @ClubCorp.